New Venture – PEST Analysis Course #: BU111 PEST/PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors that impact a company. Vanderbilt Library ResearchGuides. During the course of your country, company and industry research and analysis, you may want to find reports based on particular strategic analysis tools. "The article provides an analysis of the political, economic, social, technological, legal and environmental (PESTLE) structure in the U.S. as of April 2018. The four parameters in which each PESTLE structure is explored include current strengths, current challenges, future prospects, and future risks. A popular tool for identifying these external factors is the PESTLE Analysis, which can be used to help you consider Political, Economic, Social, Technological, Legal, and Environ- mental issues. This Praxis encyclopaedia page explains the basic principles of PESTLE analysis in the context of project, programme and portfolio management. To do a good PESTLE analysis you need to show connections between things in the environment and impacts on your business; using web-searches or by brain-storming with your team. And now can also use the PESTLEWeb library to search for key facts. Searching the PESTLEWeb Library. Draw your picture – tell your story. [check] This checklist is designed to help those responsible for carrying out a PEST analysis for an organisation. It also provides guidance for students required to produce a PEST analysis as part of a marketing or strategic management assignment. Definition PEST analysis is a technique used to PEST Analysis of McDonalds’ Singapore PESTLE analysis is an analysis of an organisation that is based on various factors which includes its Political, economic, environmental and other factors that affect the internal and external environment of a company.